PCP share ideas on why printed media retains a number of unique attributes at a PPA breakfast meeting

It’s been a busy week for print media. On Wednesday 14th October we were witness to the 2015 International Print Day conversation on social media. The day after, Emma Ball, Marketing Manager and Christian Bright, Business Development Executive gave a presentation about the unique attributes of print media at the PPA in London. The 2015 […]

Robert Dark, Former Head of Production at Future shares his views on printed media

Have you seen a decrease in circulation over the past 5 years with digital technology deeply embedded into the Marketing Managers strategy? Most magazine publishers have seen a decline in print circulation. However, I doubt that’s directly related to digital technology being embedded in their marketing strategy. I think the decline is down to a […]