It’s been a busy week for print media. On Wednesday 14th October we were witness to the 2015 International Print Day conversation on social media. The day after, Emma Ball, Marketing Manager and Christian Bright, Business Development Executive gave a presentation about the unique attributes of print media at the PPA in London.
The 2015 International Print Day was an opportunity to share technology advances and the role of print in marketing. The idea behind providing education and information about print media highlights how important print is. It was this very point that inspired Precision Colour Printing to share ideas and creative thinking with a number of independent publishers during a breakfast meeting.
The presentation took place at the PPA head quarters in London. Christian took the audience on a journey by presenting a case study where a number of unique characteristics of print media were explored. In line with International Print Day Christian expanded on why print is so important to his customer and the role PCP plays in informing and educating its clients with new printing techniques.
Rose Benjamin, Head of Sustainability, Production & Independent Publishers Network (IPN) said
“Thank you for coming along and updating the IPN committee on PCP and giving such an interesting case study. The committee found the presentation really helpful and welcomed the refreshing case study approach.”