We catch up with Steve Edwards Chief Executive of NARPO news, a member’s only magazine for retired police officers. Steve highlights why their printed magazine is so important to the membership and explains why print will always be a preferred method of communication for their membership well into the future.
Why is it important to your members that NARPO news is a printed magazine?
NARPO News is our most valuable line of communication with our members and is delivered direct to over 88,500 member’s home addresses each quarter. The magazine contains useful information together with some excellent member benefits that are extremely popular with our members. If we want our members to know something, NARPO News is the best vehicle to ensure the message gets to as many members as possible.
What do you really think of social media?
Social Media is an ever increasing medium of communication and can be useful in disseminating targeted information to members, but a large proportion of our members do not use social media and the best way of reaching out to our members is via our quarterly magazine NARPO News.
In your view will you continue to use printed material as a form of communication to your membership?
For the foreseeable future we will continue to use printed material to communicate with our members to ensure we get our messages across to as many members as possible.
Do you see ‘print’ retaining the same importance to your members in 5 and 10 years as it does today?
Print will continue to be a very important media medium for NARPO well into the future certainly for the next 5 – 10 years.
And finally what is your favourite quote?
No man has a good enough memory to be a successful liar.