Broccoli & Brains is the world’s first magazine to focus on the issues around the global obesity epidemic.
So when it came down to choosing a suitable finish for the front cover, it was important that it stood out from the crowd.
The cover finishes were chosen to fit with the treatment of each cover. Unlike other magazines that have similar cover formats each time, each issue has to have own identity.
Wayne, Creative Director from Sonder said; “Chapter one had a laminate skin cover to give it an oily texture and provide a tactile experience for the reader, whilst chapter Two used the foil block to create a face-shaped mirror. We deliberately left the rest of the cover blank to make the user focus on the mirror itself, and what’s inside it.
Our masthead is the only thing that will remain constant on the cover designs. Who knows what will happen with issue 3, but we’re currently looking into holograms.”
The printed publication is issued twice a year and accompanied by a blog that can be enjoyed on the website broccoliandbrains.co.uk and social media @brocbrainsmag
The magazine is direct mailed to a target list of influencers across the media, medical profession, nutritionists, celebrities, personal trainers, politicians and large businesses. Broccoli and Brains also has a subscribers list and new readers can sign up to receive back issues through the website.
Peter Helfrich, Senior Sales at PCP said;
‘’This was a really interesting project to be involved in from the outset and working with Julia and Wayne at Sonder was a joy. It’s always good to see new magazines being launched and we’re please the first two issues have been so well received’
