Precision Colour Printing took pole position at this year’s Publishing Expo event proving that they are the driving force in the print world. The sales and marketing team took a stand at the 2 day exhibition held at London’s Earl’s Court in early March.
It was PCP’s mission to make this year’s stand the best yet and with the aid of a full size Formula 1 show car complete with cutting edge grand prix driving simulator – visitors flocked to the stand. Over 170 VIP visitors raced around a challenging circuit competing to win a bottle of champagne for fastest lap.
Precision Colour Printing staff were on hand throughout the exhibition promoting our print services including special finishes, pre-press technology including Fujifilm XMF who supported us by kindly producing the stand graphics.
Even competitors of PCP admitted that PCP “beat us hands down this year” with our impressive stand and even asked to have a go in the car simulator. Sales Director Mark Jones said “This year’s exhibition was bigger and better than ever and PCP really went into overdrive!. Visitors loved the Formula 1 car and it assisted in generating a wealth of high quality leads for us”.