Managing Editor, Sally J. Hall of B Magazine explains why print is important to her.

B BabyB Magazine, published by our customer Aveta Publishing is the only luxury parenting magazine for women who choose private maternity care across the UK.

It aims to bring the latest news and research on all aspects of pregnancy, birth and the health and wellbeing of babies up to the age of two years.

It is filled with information to help and support new parents with informative product reviews, great editorial and resources to find a range of health professionals.

Now in its 10th issue, we ask Sally J Hall why print is so important to her readers;

“A printed magazine is important because it allows pregnant women to sit and relax with friends and family whilst choosing the different types of products available. It also allows them to dip in and out of the magazine as and when it suits them. A printed magazine really is a more relaxing method of browsing compared to digital media.

“It was important to the design team that we presented the magazine in a modern, stylish and luxurious format. This is also of utmost importance to our advertisers who want to see their products displayed in the best possible format”

That said, the magazine is complemented with a strong online presence with a fantastic website and twitter and Facebook platform.

“PCP has been a great partner,” continues Sally, “as they are responsive and innovative when it comes to print, paper, cover styles and other additional options such as tip-ons. We have been delighted with their work on B and look forward to a long, happy relationship with them.”


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