Is it real?

“Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.”

From Wikipedia, the free encyclopedia

PCP offers a full package to deliver AR solutions.

The primary application is to use images in your publication to trigger multimedia presentations like video, response mechanisms or even “Buy It Now options”, all picked up by the camera in a Smartphone or tablet.

We can create a ‘skinned’ App or a channel within a generic app which will be free for your readers and subscribers to download on either Apple or Android.

We can offer advice on easy to use instructions for readers and users.

AR content can be added to anything you print.  Once a marker has been created and uploaded the video it triggers can be updated.  For example sections of a catalogue could be updated every week.

Rob Grass – Business Development Manager at Precision Colour Printing said:

“Augmented Reality is a great method to help your customers really experience what your product has to offer. It delivers a unique experience no other method can, demonstrating your product and brand as if it was really in the room with the consumer.  It makes customers feel like they’re part of the story and experience.”

“It can also help drive traffic to your website.”

For more information about PCP’s AR services please contact Rob at


AR in Action
AR in Action
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