Driver Magazine incorporates Augmented Reality into their content giving their customers an enhanced reading experience

DriverAugmented Reality allows the reader to access bonus content, bringing the publication to life by downloading a free app to a smart phone or tablet. 

After down loading the app all you need to do is point your device at the photo in the magazine where the AR content icon is and wait for the content to come alive.

This technology integrates digital information with live video and the user’s environment in real time. Devices used for Augmented Reality could be a computer, a camera, a processor and a screen.

Augmented Reality recognises a visual picture, blends new information, and displays the virtual result. All of this takes place in real time, producing an extraordinary experience.

For information on how you could include Augmented Reality in your publication contact one of the sales team on our meet the team page.

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