All that glitters can be gold

When Nobel Prize Winner Gábor Dénes received his accolade for his invention and development, of the holographic method, who’d of thought years later, PCP would be embracing such technology to enhance their customers publications. ‘Cute’ magazine is one such success story where this has enhanced sales and added a distinctive pull to it’s young audience.

PCP, along with the publisher, has recently designed this periodical to sit along side a number of gifts, within a poly bag. Other initiatives include special pantone inks on other similar titles and textural papers to add that all important point of difference in a very competitive children’s magazine market.

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