Precision Colour Printing’s Business Development Executive, Christian Bright, was tasked to make this launch issue jump off the shelves. Working together with Uncooked Media’s design team an awesome glow in the dark effect was achieved.
Tim Harris, Managing Director of Select Publisher Services said “We decided to make Zombie a magazine that people would want to make a special trip to the shops to buy. Using ‘glow in the dark ink’ has given us a good story to use on social media to generate interest and on-line activity which should result in extra sales. The minimal extra production costs have been very worthwhile”.
Christian Bright, Business Development Executive at Precision Colour Printing said. “The highlights from the moonlight on the Zombie’s face were accented with a spot glow in the dark varnish and it looks terrifying when the lights go out which is the very reason the readers hand over their hard earned money!”